Wednesday, July 30, 2008

You Keep Using That Word 'Effective'

So, under PMSH, Ottawa's advertising budget doubled ... in the first full year of the Harper government.

The Liberals said the increased spending on advertising shows the Conservative government is misguided in its priorities, and should stop using advertising to improve its image in the eyes of Canadians.


There's a couple of points here - in Alberta, where the HarperCon$ figure they're pretty safe, I haven't seen much of anything in the way of government advertising aside from military recruiting posters. Which means that the HarperCon$ are spending public dollars on propaganda campaigns where they hope to pick up seats.

The HarperCon$ spin?

A source said the problem is that advertising expenses are generated by a number of departments and agencies, and that there is a lack of centralized supervision of the activities. “The advertising budget doubled without anyone taking notice,” the source said.


Which translates to 'we were so focused on spinning our BS that we didn't pay attention to the books'. Given how the HarperCon$ have been misusing the MP communication budgets in Ottawa, I don't suppose this is a surprise. (Come to think of it, I haven't seen a thing out of my local MP since last election - fascinating)

So much for being open, honest or accountable - much less effective.

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