At first glance, PFOX almost looks like they are an advocacy group seeking to help ex-Gays and to end whatever discrimination they face.
Certainly, when one finds articles like Court Rules Sexual Orientation Laws Include Former Homosexuals, it is easy to assume that as a group PFOX is honestly working on behalf of the common interests of their membership.
Then we find them republishing FRC's Exhortation to fight against ENDA. Now, this casts their mission somewhat into question, doesn't it? On one hand, they are willing to go to court to get a ruling that says that anti-discrimination laws which cover gays must also be read to cover ex-gays. On the other hand, they object actively to a piece of Federal legislation which would similarly protect their membership from being treated unfairly in the workplace.
I think it tells a great deal about their intellectual honesty ... and what their real agenda is.